Let's suppose you spent some money on new brochures and never circulated them. By not circulating the new brochures, your offline marketing efforts would most probably produce no leads and zero interest in your products and services. The same holds true with a website that is not search engine optimized -- it's basically a website that nobody can find.

Synergy Marketing develops a strategic and tactical web marketing plan to cut through the online "advertising noise" by making your website search engine spider friendly and get you marketing message across the various internet channels. Our internet marketing programs are cost-effective and are designed to increase your lead stream.

Search Engine Optimization
The main goal of search engine optimization is to ensure that your business is listed in the top 5-6 search engines to achieve high rankings for the keyword phrases that are relevant to your market segment. We only use very conservative search engine optimization techniques (white hat seo) to achieve long term search engine ranking placements (SERPS).

Other Web Marketing & Internet Advertising Programs

Link Research and Popularity
Marketing programs such as reciprocal links arrangements are also key to increasing traffic to your Web site. We'll locate the websites that are the most relevant sites to seek a reciprocal link arrangement. Tracking and measuring all of the link arrangements will ensure that your link opportunities continually benefit your Web site and not hurt it. Monthly reports detailing your external links along with a detailed analysis of potential link opportunities are provided to you.

Online Search Engine Optimized Press Releases
Have a new product and/or service to announce?  Instead of using traditional PR agencies to issue a standard press release, why not consider having your press release search engine optimized so that it can get ranked in Google, Yahoo, MSN and ASK.  

Business Blogs
Not only can you reach an entire new online audience seeking your products and services, a corporate blog can be search engine optimized to get ranked in the local and national search engines. This means more relevant visitors to your corporate website.

Local Search
More online searchers are using Google Local and Yahoo local search instead of using a very broad, worldwide search. We can show you how to capture this audience.

Social Search
Flickr, You Tube, and My Space are all places where millions of online users hang out to form communities.  These online communities then become group authorities on recommending movies, restaurants, electronics and what kind of autos to purchase.  We can show you how to influence these communities by becoming part of a huge social search initiative.

Social Media Optimization
This term is the practice of developing an online strategy to get your content placed and found on other websites by other users -- distribution channels to include blog search engines, Digg and MySpace, Google Videos, You Tube and Flickr.

Pay-Per-Click Advertising (PPC)
PPC ad campaigns can be an excellent short-term tactic to generate fast online and relevant web traffic until your organic (free) search engine rankings begins to get some decent penetration. We have been doing PPC when Overture was known as GoTo.com back in 1998. We know how to manage your online PPC budget to keep your cost-per-click (cpc) low and the number of clicks high.